An introduction to 
by Dave Knight
This introduction will show you that the Friendly Type® format lets you read with less eye motion,
and that Friendly Type makes reading livelier, more rhythmic, and easier to comprehend. It will also show you:
- How to get reading material in Friendly Type both in
download (free) and printed form.
- How to convert your online reading to Friendly Type using
the low-cost Friendly Type Online Conversion Service.
- How to use Friendly Type in your business
or profession to make reading easier and more comfortable.
Many attachments require Adobe®
Reader. If you don't already have it on your computer, download it for free from Adobe. Once you have it, come
back here. We'll be waiting patiently.
First, let's look at how we have
been reading for centuries
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Reading
conventional text, our eyes make a number of
stops, or
"fixations", while reading each line. During each fixation we
take in a number of letters or words across.
This is what it looks like:
Our eyes see in
small circles or ovals of very sharp
focus (the
foveal zone) and in larger areas of focus sharp enough for us to
recognize words (the parafoveal zone). The width of this sharp-enough
area controls the length of each horizontal or vertical eye movement we
must make to the next stop to read more words.
When reading conventional text, we are in danger of
recognizing words in the line above or the line below, if they fall
within
our "sharp-enough" zone. We must concentrate to avoid reading
irrelevant words. After each stop, we make a move, or
"excursion", to
the next reading point. At the end of each line, we make a
"return sweep" back to the beginning of the next line. But
sometimes we reread the prior line, or skip a line entirely, by
mistake. The awkwardness of this process has been recognized for
over a century.
How is Friendly Type different?
In Friendly Type, words are arranged in clusters. Reading Friendly Type, we fix on the
first cluster of words. If the cluster is small,
we may take it in in a single fixation, especially if we have practice
at reading Friendly Type. Or we may make a few short, small moves to get the
whole cluster. The words above and below, which we may also see,
relate to the same
idea, so we do not risk confusion.
Then we make a move down to
the next cluster. This move is usually much shorter than the
typical horizontal move in conventional reading.
When we
complete a column, we make an upward sweep to the next column.
Since there are a few columns on each page, the risk of going to the
wrong column, and rereading or skipping material, is much
reduced.
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This is an
example of reading text both in conventional format and Friendly Type:
Now you
see why we say Friendly Type is "easy on the eyes".
Read more about
the evolution of Friendly Type®
For an example of text in Friendly Type, try reading the familiar Alice in Wonderland.
For some readers, comfort in reading Friendly Type comes at once. For most,
however, it is a process that takes time and familiarization.
After all, we have been reading for many years before we encounter
Friendly Type. So learning can take a little time. But the rewards are
significant.
But that's not all...
It's Livelier!
Friendly Type makes reading livelier. Reading words in "thought
groups" makes it easier to feel the passion of the writer. Like
the ladies in this 1909 painting by Henri Matisse, the
clusters dance into your mind,
whether you are reading aloud or to yourself.
And....
It's got Rhythm!
Friendly Type imparts a cadence to the reading.
Because the text
is separated into grammatically reasonable clusters, the gaps between
clusters may correspond with where a
speaker or storyteller would pause for a breath before
proceeding. The rhythmic effect of oral storytelling can
enhance the listener's experience. Like the Haitian painting
here, Friendly Type adds a rhythm that seems to be present whether you are reading
silently, or
listening to someone else read aloud.
The cadence makes Friendly Type an attractive medium for someone who must make a
lot of speeches. Friendly Type helps determine where to pause, and
readers/speakers seem to have less difficulty with keeping their place
while speaking.
Read President
Kennedy's 1961 Inaugural Address in Friendly
Type®.
It's Clearer!
Friendly Type works with your brain, not against it. By
creating
clusters from text that has been analyzed for grammatical
structure, Friendly Type makes it easier to understand the meaning of each
sentence. Here are two sentences from the 9/11 Commission
Report:
Second, the new division intended to
strengthen the FBI’s strategic analysis capability faltered. It
received insufficient resources and faced resistance from senior
managers in the FBI’s operational divisions.
Here are the same sentences in Friendly Type format:
Second,
the new division
intended to
strengthen the FBI’s
strategic analysis
capability
faltered.
It received
insufficient resources
and faced resistance
from senior managers
in the FBI’s
operational divisions.
The clusters are chosen to make understanding easier. The words
in each cluster are a “thought group”, words that belong
together. For example, the second cluster is a dependent clause,
vital to the meaning, but separable. When “faltered” is isolated,
the meaning is clearer.
Speakerfonts: Readers
tell us that it is often hard to be sure which character is speaking,
when there is a lot of dialogue. Friendly Type allows an editor to assign a
unique type font to each speaker. For easy reference, each
speaker
can be named in a footnote in his/her
assigned font. Check out the unique way we handle speakers in Alice in Wonderland.
When Friendly Type is used with scripts for drama, for example,
Speakerfonts helps each
actor to spot his/her own
lines and cues more easily. And the cluster layout leads him/her
to deliver
his/her lines with correct emphasis from the start.
All well and good, but what can I do with Friendly Type?
First, read any of the following books and stories free of charge:
Alice's
Adventures in Wonderland, by Lewis
Carroll
Peter Pan, by J. M. Barrie
The Time Machine, by H.
G. Wells
The Executive Summary of the 9/11
Commission Report
Aesop's Fables
John F. Kennedy's Inaugural
Address
Moonface by Jack London
The
Storyteller,
by Saki
And the following Sherlock Holmes stories by Sir Arthur Conan Doyle:
The Boscombe Valley
Mystery
The Adventure of the Copper
Beeches
The Hound of the
Baskervilles
A Scandal in Bohemia
The Reigate Puzzle
The Disappearance of Lady Frances Carfax
Second, register online to convert text right through your browser. Subscriptions start at just $10.00 and provide numerous features to convert, share, and customize what you read in Friendly Type.
Third, check out how Friendly Type can help improve communication for your printed work.
Friendly Type®
has so many
possible applications we have just
begun to scratch the surface.
Who we are:
